Marketing attribution remains a top challenge for teams

If Marketing’s goal is to bring new leads into the funnel, and Sales’ goal is to close deals, who is responsible for the leads in between?

Salesforce Starter (and Pro) suites guarantee a quick and simplified setup for marketing, sales, and service teams

Marketing Cloud Growth is built on the notion that generative AI is changing the way businesses operate

Marketers using Salesforce’s Marketing Cloud Account Engagement have no shortage of tools available to them

Here are our top three action items for Marketers looking to make an impact at their company post-Dreamforce:

The future of Marketing Cloud is exceptionally bright, with generative AI features and Einstein advancements rolling out.

With the launch of the Einstein 1 Platform and Copilot Studio, the future is full of promise for how AI will revolutionize the way we work.

Marketers are the ideal candidates to champion AI adoption for their company. Here are the top three statistics for the trailblazing Marketer to keep in mind.

Capturing paid advertising data in Salesforce can help you uncover real-time Sales insight into the best performing marketing tactics.