How AI is Putting Humans at the Center of Experiences

There was no shortage of exciting announcements today at Dreamforce (#DF23). Many presentations showcased the latest Salesforce innovations to harness the power of AI technology. With the launch of the Einstein 1 Platform and CoPilot Studio, the future is full of promise for how AI will revolutionize the way we work, and engage with our customers. All this, while keeping humans at the center of experiences with.

We know that AI has the promise to unlock unprecedented productivity. It helps automate redundant tasks and enables users to focus on the activities that matter most. If you ask any Sales leader, they’d prefer their Sales team spend time talking to people and building relationships. They’d prefer this over managing data entry or drafting follow-up communications. That’s exactly what AI can help us achieve!

Looking at AI through a new lens.

When you look at AI through the lens of what it affords us, you might be surprised by what you find. 

It’s not reducing or replacing human interaction – it’s amplifying it. Humans sit at the center of every experience. With AI, you can build deeper relationships with stronger communication, tailored authentically to each individual customer. Use AI to surface the relevant data that matters most. 

And this is important to customers. According to the State of the Connected Customer Report, 66% of customers expect companies to understand their unique needs and expectations. In addition, 52% expect offers and communication to be personalized to them. As these customer expectations continue to rise, the products and services a brand offers are becoming just one part of the decision-making equation. 

Ready to take the next step with AI at your company? Drop us a note at and we will provide a totally free assessment to help you gauge your AI-readiness.

Marketing in Generation AI
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