Today’s Marketing Keynote managed to fit exciting announcements and incredible innovations into every minute. The future of Marketing Cloud (and yes, Account Engagement too!) is exceptionally bright. Generative AI features and Einstein advancements will be rolling out as soon as next month. Let’s break down what was announced, and what it means for Marketers moving forward.
Every Company Needs an AI Strategy, and Clean Data to Fuel It.
If the message from this week hasn’t been loud enough, or clear enough: AI isn’t a matter of if for your business, it’s when. Practitioners must know how to strategically leverage AI to meet customers’ ever-increasing expectations. Leveraging AI typically means starting with a prompt, using Natural Language Processing (NLP), to produce an output. More than likely, that first output won’t be perfect – and that’s where Marketers come in. By providing feedback, signals, context and meaning back to the AI, the output continues to improve.
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- A key definition to know is grounding, or ensuring that the system understands and relates to real-world knowledge, data, and experiences. With grounding, AI understands the important context of how a human would perform the task.
Einstein Copilot: A Game-Changer for Campaign Execution
Einstein Copilot helps teams identify campaign opportunities, write briefs, and generate A/B testing content at scale.
It makes personalized content creation faster and easier—and more strategic.
With Einstein Copilot, the dream of real-time personalization at scale is now within reach.
Segment Intelligence in Data Cloud: Prove Your Impact
Still unsure about adopting Data Cloud? Segment Intelligence might change your mind.
Salesforce launched a Segment Intelligence dashboard that helps you:
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See critical marketing data in one place
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Analyze performance by channel, tactic, and segment
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Tie marketing actions directly to revenue
You can even generate optimized audience segments in just one click.
That’s huge for proving marketing ROI and prioritizing high-impact efforts.
Product Roadmap Highlights: What’s Coming Soon?
Here are a few key product updates that will reshape how marketers build campaigns and connect with customers:
1. Content Builder x Typeface Partnership
Generate branded content and images using generative AI, all within the Content Builder platform.
2. Journey Re-Mapping in Marketing Cloud Personalization
These updates are already rolling out. They offer more flexibility and clarity within Journey design.
3. Real-Time Event Streams Launching in October
Marketers can now view cross-channel customer interactions—live—from Sales, Commerce, Service, and Marketing.
This visibility allows smarter campaign decisions and real-time adjustments based on customer behavior.
The Message Is Clear: Simplify, Personalize, Optimize
The goal of every update shared today is simple:
Deliver the right message, to the right person, at the right time.
That message isn’t new—but now, marketers have smarter tools to make it a reality.
Partners Bring It to Life—Including Revely
Steve Hammond, Salesforce EVP and GM of Marketing Cloud, closed with a powerful reminder.
Partners like Revely play a key role in making these innovations work for real businesses.
We’re honored to bring Salesforce Marketing Cloud strategy and execution to life for our clients.
Not Sure If Marketing Cloud Engagement Is Right for You?
Find out which Salesforce product best fits your team with this comprehensive guide.
