Driving Marketing and Sales Alignment with Account Engagement.
If Marketing’s goal is to bring new leads into the funnel, and Sales’ goal is to close deals, who is responsible for the leads in between?
When to Use a Pardot Form vs. Pardot Form Handler
Marketers using Salesforce’s Marketing Cloud Account Engagement have no shortage of tools available to them
The Key Notes from Dreamforce’s Financial Services Keynote
For advisors in the financial services industry, Dreamforce’s Financial Services Keynote should have your full attention.
Top 3 Action Items for Marketers after #DF23
Here are our top three action items for Marketers looking to make an impact at their company post-Dreamforce:
What Salesforce Announcements Tell Us About the Future of Marketing Cloud
The future of Marketing Cloud is exceptionally bright, with generative AI features and Einstein advancements rolling out.
How AI is Putting Humans at the Center of Experiences
With the launch of the Einstein 1 Platform and Copilot Studio, the future is full of promise for how AI will revolutionize the way we work.
AI Facts by the Stats
Marketers are the ideal candidates to champion AI adoption for their company. Here are the top three statistics for the trailblazing Marketer to keep in mind.
Capturing UTMs with Javascript and MCAE Form Handlers
Capturing paid advertising data in Salesforce can help you uncover real-time Sales insight into the best performing marketing tactics.
Improving the Marketing-to-Sales Pipeline
Before jumping into customer journey tools, consider the marketing-to-sales pipeline needed to support a successful lead nurturing strategy.