4 AI Definitions for Marketers
Understanding common AI definitions is critical for Marketers today. Read more on our 4 AI definitions for Marketers
Getting the Most out of Account Engagement
Salesforce Account Engagement is a powerful email tool for marketers, but are you truly harnessing its full potential?
Mapping Your Data Journey for Data Cloud
Data Journey Mapping is a fusion of two vital concepts: User Journey Mapping and Data Mapping.
Three Things Marketers Need to Hear
Salesforce’s Martin Kihn provides three key Marketing trends that are worthy of any Marketer’s contemplation.
Data Cloud for Marketers
In modern marketing, success hinges on harnessing data efficiently. With Salesforce Data Cloud we can harmonize, unify and enrich existing customer data for activation.
How You Can Be Einstein
Salesforce announced it’s latest AI innovations that empower each of us marketing practitioners to be Einstein in our daily work.
Solving for Trust: Salesforce Data + AI + CRM
As a marketer who loves a good headline and a practitioner with an analytical mind, Salesforce’s positioning and headline for 2023 resonates with me.
Understanding AI for Marketers
Artificial Intelligence (AI) represents the fourth major wave in technology and the most important of our lifetime.
Unleash Growth and Efficiency with Marketing Automation
When the demands on revenue leaders and contributors remain on the rise, exploring the proven ROI of marketing automation is a wise decision.
What You Need to Know After Salesforce Connections
Here are three key takeaways from Salesforce’s 2023 Connections Conference, and guidance for how to apply them to your business.