Understanding common AI definitions is critical for Marketers today. Read more on our 4 AI definitions for Marketers

Salesforce Account Engagement is a powerful email tool for marketers, but are you truly harnessing its full potential?

Data Journey Mapping is a fusion of two vital concepts: User Journey Mapping and Data Mapping.

Salesforce’s Martin Kihn provides three key Marketing trends that are worthy of any Marketer’s contemplation.

In modern marketing, success hinges on harnessing data efficiently. With Salesforce Data Cloud we can harmonize, unify and enrich existing customer data for activation.

Salesforce announced it’s latest AI innovations that empower each of us marketing practitioners to be Einstein in our daily work.

As a marketer who loves a good headline and a practitioner with an analytical mind, Salesforce’s positioning and headline for 2023 resonates with me.

Artificial Intelligence (AI) represents the fourth major wave in technology and the most important of our lifetime.

When the demands on revenue leaders and contributors remain on the rise, exploring the proven ROI of marketing automation is a wise decision.

Here are three key takeaways from Salesforce’s 2023 Connections Conference, and guidance for how to apply them to your business.