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Solving for Trust: Salesforce Data + AI + CRM
As a marketer who loves a good headline and a practitioner with an analytical mind, Salesforce’s positioning
AI Facts by the Stats
Marketers are the ideal candidates to champion AI adoption for their company. Here are the top three
Understanding AI for Marketers
Artificial Intelligence (AI) represents the fourth major wave in technology and the most important of our lifetime.
Capturing UTMs with Javascript and MCAE Form Handlers
Capturing paid advertising data in Salesforce can help you uncover real-time Sales insight into the best performing
Unleash Growth and Efficiency with Marketing Automation
When the demands on revenue leaders and contributors remain on the rise, exploring the proven ROI of
What You Need to Know After Salesforce Connections
Here are three key takeaways from Salesforce’s 2023 Connections Conference, and guidance for how to apply them
Improving the Marketing-to-Sales Pipeline
Before jumping into customer journey tools, consider the marketing-to-sales pipeline needed to support a successful lead nurturing
Embracing Zero-Party Data to power Personalization and Privacy
Data is the fuel that drives personalized experiences. But, with focus on consumer privacy, there’s a rising
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