Driving Marketing and Sales Alignment with Account Engagement.
If Marketing’s goal is to bring new leads into the funnel, and Sales’ goal is to close deals, who is responsible for the leads in between?
When to Use a Pardot Form vs. Pardot Form Handler
Marketers using Salesforce’s Marketing Cloud Account Engagement have no shortage of tools available to them
Getting the Most out of Account Engagement
Salesforce Account Engagement is a powerful email tool for marketers, but are you truly harnessing its full potential?
Capturing UTMs with Javascript and MCAE Form Handlers
Capturing paid advertising data in Salesforce can help you uncover real-time Sales insight into the best performing marketing tactics.