Marketing Cloud predominantly uses a variant of SQL known as SQL Server Transact-SQL, or T-SQL, which is the same SQL engine that powers Microsoft SQL Server.

Marketing Cloud captures customer data to tailor messages and content to fit individual users’ preferences and behaviors.

If Data Cloud Setup isn’t visible when you log into Salesforce, follow these steps for troubleshooting to improve access to important features.

If Data Cloud Setup isn’t visible when you log into Salesforce, follow these steps for troubleshooting to improve access to important features.

User engagement refers to the process of actively interacting with the users of a product. Discover how to improve user engagement with Salesforce.

Whether you’re handling research data or preparing for business analysis, knowing the end goal will shape how you approach the process.

Data infrastructure is the framework that supports the collection, management, and utilization of data in any given environment.

Data processing is the crucial process of collecting and transforming raw data into valuable information that businesses rely on to make informed decisions.

The cost of Salesforce CDP isn’t a fixed number, and it often varies depending on a variety of factors. One key consideration is the scale of your implementation

Salesforce Marketing Cloud is a versatile and powerful platform tailored for marketers to engage with customers across multiple channels.