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marketing automation.
Understanding AI for Marketers
Salesforce CEO Marc Benioff recently gave an interview to the AP where he reiterated his position that
Capturing UTMs with Javascript and MCAE Form Handlers
If you use UTM parameter tracking in your advertising efforts, capturing that data can help you uncover
Unleash Growth and Efficiency with Marketing Automation
When your team is hitting its marks and your business is growing, the prospect of incremental investment
What You Need to Know After Salesforce Connections
The first day of Salesforce’s Connections Conference was full of product announcements, inspiring innovations and memorable moments.
Improving the Marketing-to-Sales Pipeline
Before jumping into customer journey tools like MCAE’s Engagement Studio or SFMC’s Journey Builder, consider the marketing-to-sales
Embracing Zero-Party Data to power Personalization and Privacy
In today’s digital landscape, data is the fuel that drives personalized experiences and effective marketing strategies. However,
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