Salesforce Winter 2025 Release: Marketing Cloud Engagement Highlights
Salesforce’s Winter 2025 Marketing Cloud Engagement release introduces smarter personalization and better analytics to boost your marketing strategy.
With new tools and features, this release helps teams engage customers more effectively across every stage of the journey.
App Setup & Security Enhancements
Package Manager just got an upgrade. It now supports clearer naming, a new lifecycle stage column, and permission warnings.
You’ll also see error notifications for packages with complex data relationships. These updates simplify packaging and reduce deployment errors.
As a result, users can scale best practices and deploy assets more efficiently across environments.
Cross-Cloud Product Improvements
Personalizing campaigns is now more flexible. You can link a Distributed Marketing send to active campaigns after adding members.
Although the message can’t be edited once members are added, you can still send a new message if needed.
Additionally, campaign member objects are now customizable. This change allows deeper personalization beyond the campaign record itself.
Einstein & Analytics Updates
Einstein Generative AI is the star of this release. It now generates content in six languages to support global campaigns.
You can export AI-generated content audits for compliance and brand accuracy.
Moreover, marketers can now customize distinct brand identities at the business unit level for more consistency and voice control.
These tools enhance content creation, governance, and personalization across the organization.
Journey & Automation Enhancements
Journey Builder and Automation Studio now offer greater visibility and accuracy in your marketing processes.
The new Journey Audit Log tracks all changes, improving collaboration and accountability across teams.
Journey Builder also recommends high-throughput sending to boost email performance and engagement rates.
Additionally, journey metrics are now more reliable. Improvements include better email attribute storage and a clearer Journey History page.
Automation Studio added stronger key exchange algorithms for SFTP and real-time querying for automation views.
Together, these changes help teams move faster with more confidence.
Messaging Features
You can now shorten SMS links in MobileConnect and Journey Builder. This reduces message size and tracks engagement more easily.
The new SMS Link Clicks reports give better visibility into performance. These updates are now available to all users.
WhatsApp Business also got upgrades. You can now reuse template names across multiple accounts, streamlining management and organization.
Marketing Cloud Intelligence Updates
This release delivers better campaign analysis and integrations for data management and media insights.
The Criteo API now includes Creative and Media Buy data. This change provides deeper understanding of ad performance.
DoubleVerify’s custom connector unlocks more reporting features to optimize targeting and spending.
New SharePoint integration in OneDrive improves access to shared datasets and enhances data flow across platforms.
Finally, updates to the TikTok Ads API offer better visibility into purchase metrics and performance from TikTok Shops.
Smarter Engagement Starts Here
Salesforce’s Winter 2025 release focuses on refining your tools. These updates make it easier to work smarter, faster, and better.
Whether you’re creating messages, automating workflows, or analyzing campaign performance, you now have more power than ever.
Ready to elevate your marketing? This release is your starting point.
