Winter 2025 Release: Salesforce Marketing Cloud Account Engagement Updates
The Winter 2025 release brings exciting enhancements to Salesforce Marketing Cloud Account Engagement. These updates aim to elevate your strategies and streamline workflows.
With new integrations, improved data management, and smarter automation, your marketing team can work faster and more effectively than ever.
Account Engagement x Marketing Cloud
Marketers can now access Salesforce Marketing Cloud directly from Account Engagement. This new feature introduces a simplified campaign creation process.
Additionally, it leverages your historical engagement data, consent information, and reusable assets to boost campaign performance.
As a result, you can launch smarter campaigns that connect with your audience more meaningfully.
Account Engagement x Data Cloud
This release also strengthens the connection to Salesforce Data Cloud.
You can now send form and landing page engagement data to Data Cloud. This helps generate calculated insights and create targeted segments.
Moreover, you can build up to 25 segments per business unit for dynamic lists. This offers more flexibility in how you target and personalize outreach.
APIs & Integrations
You now have more control over prospect deletion. You can pause, resume, or cancel bulk deletion requests—whether from the API or UI.
Additionally, form and landing page data can now be ingested into Data Cloud. This leads to smarter, data-informed decisions.
Other improvements include the ability to:
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Manage tags via the API
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Read and query permanent deletion records
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Send list emails using the Account Engagement API
These upgrades make the platform more robust and customizable.
Other Enhancements
Several smaller updates offer big improvements to user experience.
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You can now copy files directly into your Salesforce CMS workspace. This simplifies content storage and reuse.
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System email links now open within the Lightning App, offering a smoother user experience.
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The Optimizer tool now includes a duplicate prospect identifier. This lets you find and merge records that share an email address.
Consequently, you can keep your database cleaner and more organized.
Final Takeaway
The Winter 2025 updates help teams optimize marketing efforts, improve data processes, and personalize customer experiences more efficiently.
Whether you’re refining targeting, scaling automation, or enhancing reporting, these tools offer more control and smarter outcomes.
Need help implementing these Account Engagement enhancements?
Contact a Revely team member at hello@revelyconsulting.com
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