Marketing Cloud predominantly uses a variant of SQL known as SQL Server Transact-SQL, or T-SQL, which is the same SQL engine that powers Microsoft SQL Server.

Marketing Cloud captures customer data to tailor messages and content to fit individual users’ preferences and behaviors.

User engagement refers to the process of actively interacting with the users of a product. Discover how to improve user engagement with Salesforce.

Data infrastructure is the framework that supports the collection, management, and utilization of data in any given environment.

The cost of Salesforce CDP isn’t a fixed number, and it often varies depending on a variety of factors. One key consideration is the scale of your implementation

User engagement refers to the process of actively interacting with the users of a product. Discover how to improve user engagement with Salesforce.

To effectively bridge the gap between sales and marketing, it’s crucial to understand and address the common obstacles that stand between them.

The Salesforce Marketing Cloud Personalization feature is like the magic wand that every marketer dreams of.

At its core, Marketing Cloud Personalization is about making every customer feel special and understood by customizing their journey through the digital space.

The new designation, Marketing Cloud Engagement, encompasses more than just a name change—it’s about holistic customer journeys and hyper-targeted engagements.